In 2004, Oxfam GB launched a six country, six year campaign – We Can End All Violence against Women (We Can Campaign) in South Asia (http://www.wecanendvaw.org/ ). The campaign aimed to reduce social acceptance of violence against women (especially domestic violence) through catalysing a process of self reflection and change in individuals which leads to changes in norms and practice at the community level.
The campaign was inspired by the work Oxfam GB had done in this region with its partners on ending violence against women. The campaign chose as its symbolic target the 50 million ‘missing’ women in South Asia. The campaign’s vision is to inspire 50 million people across six South Asian countries to oppose violence against women. The campaign does this through Change Makers (ordinary men and women of all ages who are encouraged and supported to undertake this process of self-change alongside their work to influence others).
The idea is to reach 5 million change makers each of whom is expected to reach at least ten others. So far, the campaign has mobilized around 3.7 million change makers in the six countries in South Asia.
Click the link below to Read stories of a few extraordinary change makers in South Asia.
Share this Post