WaterAid: Advocacy Sourcebook

“The primary aim of The Advocacy Sourcebook is to assist WaterAid staff and partner organisations in drawing up advocacy action plans that aim to improve the water supply and sanitation situation of the poorest people in the countries where they work. However, The Advocacy Sourcebook is written and structured so as to be useful to any individual, group or organisation …

Words and actions: lessons from Unilever’s supply chain

Five years ago, Oxfam and Unilever agreed to an unusual collaboration. Oxfam conducted a study on labour rights in Unilever’s Vietnam supply chain and operations. Liesbeth Unger founder of Human Rights@Work, and adviser and co-writer of Oxfam’s previous Unilever report asks, why did Unilever do it? How did they perform? And what can other companies seeking to improve their labour …

From Poverty to Power: The Policy Funnel – a way to sharpen up our advocacy?

“Outside players (NGOs, businesses, academics etc) can influence at any stage, but they need to adapt their tactics and communications according to whereabouts in the funnel a given issue has reached. For NGOs like Oxfam, when a new idea is still in the general public debate stage, we can use our presence in developing countries to bear witness to the …

From Poverty to Power: Are Grey Panthers the next big thing in campaigning?

“It’s probably a sign of my advancing years, but I’ve been wondering whether NGOs are missing a trick by endlessly targeting young people to become their activists. Sure, they’re the leaders of tomorrow, but what about us wrinklies? This all came to a head when I went out for a beer with a friend of mine who recently turned 60. …